Image is everything if you’re a marketer! Think about it… how many times have you passed judgment on a company based on the quality, or lack thereof, of the junk mail that you have been sent? You’re not the only one.. Businesses cannot afford to go “slumming it” in their marketing. If you knew that most of your mail goes straight into the recycle bin, it might grieve you to spend four times the amount, just for it to end up later discarded.
Look at it this way… every communication you send is an advertisement for your business. You and your team have a marketing budget. Think of the design of your logo and company stationery as a form of marketing, as an investment in the future of your company.
It is possible to design a logo yourself using free or very low cost software (for example; GIMP comes to mind-which is fine for practice work) you can even design a logo online, but the results may be immediately and obviously substandard A company website must be immediately identifiable with the company logo, colors and other graphic elements.
It is far more advantageous to pay the fee and have a professional job done. Your company image is a central part of your marketing and if the company logo and image are inconsistent or amateurish, who is going to buy from you? Would you buy from a group that had a logo that you recognized had been done using customary graphic fonts such as Wingdings?
A competent graphic artist will design a logo from scratch, using leading edge software that can achieve color blends not reachable using lower specification software. Your artist will incorporate your logo into a unique set of company graphics that will come to be related with your company over time.
How do you locate a graphic artist? Ask friends and fellow businesspeople whom they went to. Searching online is another way. Elance is an excellent place to start looking for a graphic artist. You can invite bids for your work and negotiate with the graphic artist of your choice.
example of graphic designYou should always ask to see examples of previous work. The company should be able to give you options from work they have completed. Be wary about negotiating prices before you see any results. Specify the format that the work should be given to you in. You need to have software that will open the files, so you can make a few amendments in ten years’ time.
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